Adding videos to your online campaign can be an option to improve marketing results. Here are a couple of points to include & optimize Online Video advertising
- Online is an unparalleled branding tool and provides levels of engagement.
- Video Growth has outpaced Rich Media Growth by 60% in the last three & half years
- You can track how many videos are interacted with, played only half way through or full, all these metrics reported in Real Time
- Video Out performs in the News, Sports, Music and Finance sections and lags in social networks and games environment
- Roll-Over user initiated video performed best, followed by auto-initiated video; click user-initiated performed worst (note : media owners will have their specific interaction requirement)
- An increase of video length by 5 seconds reduces Video Fully Played rate by 2.8%, on average
- Weekdays from 9am to 5pm is users’ preferred time to watch in-banner and floating video ads – It’s Prime Time at the office
- Weekend engagement with video is vastly different than engagement during weekdays – distributed across 9am-10pm
- Media team can set to serve out video ads only during the ‘active’ time and sustain with flash banners to better stretch media cost and improve engagement metric
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Filed under: Analytics / Reporting Tagged: | rich media growth, video, video impressions
