Youth/Trends : Phone Casting

What is Phonecasting?

Also known as phlogging or phone-blogging, involves the ability to use your mobile phone to broadcast directly to the internet live.

Phonecasters use the phone as a microphone unlike podcasters, who typically use a microphone and other recording software to create their programming. Recording software is not required, only a phonecasting service or application is needed to allow users to dial a number and record.

Phonecasting.com is an online social network that provides services such as podcasting, phonecasting, mobile and video content along with simple tools for people to publish their content to the net podcasting community. Phonecasting’s patent pending phone number assignment service allows people to assign their podcast a phone number allowing listeners to hear the latest podcast from any mobile phone.

There are also services provided for corporate clients. Services include a content delivery network that offers ingestion, trans-coding, archiving, hosting, distribution, vanity phone numbers and unlimited RSS channels. Publishers are then able to share, sell and monetize podcasts, music, photos and video clips.

In short, Phonecasting.com allows people to:

• Listen to and create podcasts from the net
• Create and listen to Phonecasts from anywhere in the world via any phone
• Monetize your media through premium billing channels
• Generate revenue through show sponsorship
• Create professional shows with the ‘PhoneCasting Studio’
• Blog / Chat with your friends
• Create online communities
• Upload, share and monetize your photos and video clips

Do U know?

Third Party advertising

-          Ads appearing on the website are delivered to users by Phonecasting.com’s web advertising partners

-          Cookies can be embedded so tracking can be done and it allows an ad network to deliver targeted advertisements to specific target audiences.

Some extra features

Also able to share text news with rest of Phonecasting.com community and the rest of the world through the Phonecasting Global News component

• The ability for corporate clients to share their content with the rest of the network will create higher consideration of brand for target audience with the availability of more useful information.
• Also, there is engagement when audience actively seek out these phonecasts and spend time listening to the information
• Lastly, if audience were to share the following info with their friends and family should it be useful, it will be part of advocacy from the target audience.

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