• Online is an unparalleled branding tool and provides levels of engagement.

• Video Growth has outpaced Rich Media Growth by 60% in the last three & half years

• You can track how many videos are interacted with, played only half way through or full, all these metrics reported in Real Time

• Video Out performs in the News, Sports, Music and Finance sections and lags in social networks and games environment

• Roll-Over user initiated video performed best, followed by auto-initiated video; click user-initiated performed worst (note : media owners will have their specific interaction requirement)

• An increase of video length by 5 seconds reduces Video Fully Played rate by 2.8%, on average

• Weekdays from 9am to 5pm is users’ preferred time to watch in-banner and floating video ads – It’s Prime Time at the office

• Weekend engagement with video is vastly different than engagement during weekdays – distributed across 9am-10pm

• Media team can set to serve out video ads only during the ‘active’ time and sustain with flash banners to better stretch media cost and improve engagement metric

I googled the world wide web recently and found some interesting articles on this. Though most pointers mentioned may seemed very much logical, these are pointers that were often neglected by bloggers within the blog-sphere. And with these pointers neglected, it might result in their lessen opportunities for advertising.

Some examples are (extracted from the article):

1)       Submit to search engines regularly, especially when you blog is very new. Once in a couple of months is a good time to submit your blog to search engines. If you are publishing a blog, submit to blog search engines as well.

2)       Allow readers more than one way to keep in touch. Twitter, Facebook, Technorati are good examples that millions of readers use to track authors. Subscribing to feeds is another non-intrusive way to connect with your readers

3)       Be consistent on your subject. You may have decided to create niche content or publish general content. But if readers want to keep coming back is because they find you as an expert or someone with good sincere opinion on the subject. If you have too much variety, like you talk to movies & physics in the same blog, you are trying to become a small mediocre news magazine

Read more here: http://www.promediablog.com/15-easy-ways-to-build-traffic-to-a-new-blog-or-new-website-tips-for-new-bloggers/

• There are many factors that client’s consider before deciding which blog they would tie up with, for their campaigns.

• Besides looking at the relevance of a blog content, clients often tend to consider site traffic of the blog site as well.

• Should a blogger be able to up and maintain his/her blog traffic (i.e. popular blogs), their blog sites will definitely be within the client’s visibility.

• One very successful blogger whom uses most of the pointers mentioned is Leonny. Read more on her blog on: http://www.oureverydaythings.com/

It’s been done using a variety of sources such as openstreetmap.org .

So far, inner city areas are in full detail, but the further out of cities you go in the world, the more 3D shells you will find. The idea to fill in the blanks is to employ the crowd. Users who come on to the platform can roll up their sleeves and do the work for the world! The benefit for anyone who does that is that they become moderators of their own section of the world.

Eventually, users in the world will be able to buy and sell property, and this is where Micazook hope to make their money – by imposing a 30% tax on any transactions within the world!

• Just as in Second Life, there will be opportunities for brads to place digital ads. But, the difference is that this will be an exact replica of the real world, so like it or not, our clients will have property within it – which could be ‘owned’ by anyone! Even by their competition.

• In all probability, this venture will probably fail. It relies massively on gaining enough interested participants building the world to make it viable, and it seems that the rewards for building a business for Micazook are scant. However, it does seem inevitable that at some point, the likes of Google Earth and Street View could become a fully fledged real world / virtual world. Until this happens, the implications for advertisers are low.

Also known as phlogging or phone-blogging, involves the ability to use your mobile phone to broadcast directly to the internet live.

Phonecasters use the phone as a microphone unlike podcasters, who typically use a microphone and other recording software to create their programming. Recording software is not required, only a phonecasting service or application is needed to allow users to dial a number and record.

Phonecasting.com is an online social network that provides services such as podcasting, phonecasting, mobile and video content along with simple tools for people to publish their content to the net podcasting community. Phonecasting’s patent pending phone number assignment service allows people to assign their podcast a phone number allowing listeners to hear the latest podcast from any mobile phone.

There are also services provided for corporate clients. Services include a content delivery network that offers ingestion, trans-coding, archiving, hosting, distribution, vanity phone numbers and unlimited RSS channels. Publishers are then able to share, sell and monetize podcasts, music, photos and video clips.

In short, Phonecasting.com allows people to:

• Listen to and create podcasts from the net
• Create and listen to Phonecasts from anywhere in the world via any phone
• Monetize your media through premium billing channels
• Generate revenue through show sponsorship
• Create professional shows with the ‘PhoneCasting Studio’
• Blog / Chat with your friends
• Create online communities
• Upload, share and monetize your photos and video clips

Do U know?

Third Party advertising

-          Ads appearing on the website are delivered to users by Phonecasting.com’s web advertising partners

-          Cookies can be embedded so tracking can be done and it allows an ad network to deliver targeted advertisements to specific target audiences.

Some extra features

Also able to share text news with rest of Phonecasting.com community and the rest of the world through the Phonecasting Global News component

• The ability for corporate clients to share their content with the rest of the network will create higher consideration of brand for target audience with the availability of more useful information.
• Also, there is engagement when audience actively seek out these phonecasts and spend time listening to the information
• Lastly, if audience were to share the following info with their friends and family should it be useful, it will be part of advocacy from the target audience.

In most instances, the creative is user initiated, where by as a user interacts with either banner, the creative is allowed to work simultaneously with one another.

As seen in this example, the user lands on a regular page. In this example, the creative depicted seems some what different from one another. However, as the user scrolls over the 300×250 banner, the synchronized ad behaviors begins with one soldier “throwing a grenade” up into the seemingly unrelated banner.

As the “grenade explodes” the 728×90 banner breaks, and the female character within it slides down into the soldier’s arms.

• Currently, available on big portal sites such as MSN and Yahoo.
• According to MSN Singapore, this creative platform, has an estimated CTR of 0.13%. However, it has not been carried out in the SG market as of yet.
• Would be extremely useful for clients who would like to stand out from the regular Custom Wams, Over The Page take overs and other forms of Rich media.

1. Revenue = circulation (messages delivered) x RPE (revenue per email)

2. Circulation = no. of subscribers x frequency of message sends

3.RPE = average order value x web site conversion rate x click rate

4.Click through rate = open rate x click-to-open rate. In the Branch Tree method, a graph (as shown above) breaks out a email prog into the four key metrics. Each of the 4 sets of bars depicts a quarter, for 2 years (blue for 2008 & red for 2009).

By looking at the graphs from left to right, in the above example one can observe that the revenue decline is due to a RPE decline which in turn is due to decline in click rate whichis in turn due to a decline in click-to-open rate.

Once a reason for decline in the manner shown above, a hypothesis can be established that the click-to-open decline could be due to irrelevant content or poor segmentation or poor offer, etc.

This hypothesis can be probed further. The bottom line is that this way of analyzing makes easier to locate & identify potential causes for underperformance of a eCRM programme.

• eCRM programmes are easy to track & analyse, yet its often kept for the last
• Data can overwhelm, but by adopting an easy method such as the BRANCH TREE METHOD, analysis can be simple and effective
• For best results, metrics tracking & analysis should be done on a regular basis

The project will blend luxury brands with what LVMH is calling “information reference”. The venture is the latest example of editorial and advertising converging in fashion as retailers become publishers themselves.

Nowness, which has a simple, minimalist design, features a daily multimedia story – today it is a view a lady from the sea.

The content ranges from art, fashion and photography to architecture to design, and will be created and curated by an international team of contributors and editors.

For online journalism, fashion is an interesting area. At London Fashion Week, it was reported that bloggers were snapping up front-row seats. With projects like Nowness, it looks like luxury companies are about to blog back.

Source (http://www.guardian.co.uk/media/pda/2010/feb/26/lvmh-luxury-online-magazine-nowness)

• NOWNESS is an exciting new way to experience luxury lifestyle online, featuring daily content from the most respected and innovative creatives working today. Surely there will be a lot of advocates in due course.

There are many types of mashups, such as data mashups, consumer mashups, and enterprise mashups. The most common type of mashup is the consumer mashup, aimed at the general public.

Enterprise mashups generally define applications that combine their own resources, application and data, with other external web services. They focus data into a single presentation and allow for collaborative action among businesses and developers.

For businesses,  mashups allow a high degree of interaction with business computing environments, security and access control features, governance, and the sophistication of the programming tools used.

Sources: Wikipedia;  http://mashable.com/ ; http://www.arrowpointe.com/products/salesforce-google-maps/

• Mashups can amalgamate all sorts of business data to give enterprises a much clearer view of their environment. They help overcome the barriers in accessing and integrating data in any format and in any location.
• Mashups offer a broader, faster, more superior and much more cost effective integration method for businesses. Overall, higher levels of efficiency in B2B communication are likely to be achieved.  Focus should then be put on generating awareness and interest.
• Arrowpointe mixed on-demand CRM software Salesforce.com and Google Maps, creating directions for sales reps to their meetings and much more. That’s what Salesforce integrator Arrowpointe offers with its mashup. The application creates a new tab in Salesforce.com to display the location of each account, shows color-coded leads and creates all sorts of customized maps.